FIFA11 FIFA 2011 FIFA2011 Football Soccer Teaser NewsComputers Video Games Gaming Sports #FIFA11 #FIFA2011 EA’S FIFA 11 SET TO REDEFINE PLAYER AUTHENTICITY All-New Personality+ Enables Players to Behave and Perform as True Individuals Electronic Arts Inc. (NASDAQ: ERTS) today revealed that its top-selling* franchise from EA SPORTSTM will redefine player authenticity when FIFA 11 launches this Fall on the PlayStation®3 computer entertainment system and Xbox 360® videogame and entertainment system. FIFA 11 reinvents player authenticity — on and off the ball — for every player and at every position on the pitch with Personality+, an all-new feature that sees individual abilities reflected in game, enabling clear differentiation for every player. “Personality+ is the evolution of individual distinctiveness that sees a footballer’s abilities on the pitch mirrored authentically in our game, creating individual personalities in FIFA 11,” said Executive Producer Kaz Makita. “We have reached a level of sophistication within our game engine where footballers in our game will behave and perform as true individuals.”
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